The most effective way to improve the load time of a WordPress website is to cache it – plain and simple!
A slow website screams unprofessional and gives the perception that something is not working properly. And there is a good chance that your customers will get cold feet and leave your site for the competition.
To create a welcoming environment and keep your visitors engaged your site needs to load fast. In 2018, you simply can’t afford to not optimize a website! Consider the following study by Neil Patel that investigated the effect of load time on cart abandonment.
