A slow WordPress website is bad for business! You may have great content, an amazing product, and a beautiful design but if the site takes forever to load, your visitors will bail on you.

We live in the era of instant gratification. We don’t like waiting for anything. We don’t like waiting in line at the counter, stop lights, restaurants and the same applies to websites!

On the other hand, a fast loading website can engage visitors and keep them surfing through your pages. Google also considers page speed as a ranking factor when delivering results for desktop users and, as of July 2018, mobile users as well. You can read more about Google’s latest “Speed Update” in this post on the Official Google Webmaster blog.

Creating an optimized WordPress site is not a simple task. Many different parts of the project need to come together.

That’s why fixing a slow website is not always straightforward.