While casually visiting a website, have you ever noticed a small popup in the top left-hand side of the browser? A call to action asking you to allow or block notifications. Well, spoiler alert, that website is running a push notification campaign!

In today’s article, we are going to learn about an increasingly popular way webmasters engage with their audiences and keep visitors returning to their websites.

We’ll cover what are push notifications, what are the benefits of running a push notification campaign and we’ll briefly review how you can set them up to work with your WordPress website. In the second part of the article, we listed the 6 best WordPress push notifications plugins and compared their features to save you time and effort!